Invite yourself to eat well
Carretilla decided to give a twist to its communication in order to increase awareness of its ready meals, a range of over 60 dishes prepared with traditional recipes and natural ingredients. To achieve this we defined a new strategy to position the brand as a practical, everyday solution for eating well anytime and anywhere. Under the concept of ‘Invite yourself to eat well’, we created a new campaign playing homage to traditional tasty home-cooked meals, made with all the love of grandma. The same cuisine we have embodied in Carretilla Ready Meals.
An integrated campaign, we produced TV spots, sponsoring, In-programme adverts, graphics, online actions, samplings, promotions and POS.