Los bocatas que molan no hacen bola
Tulipán decided to launch a local campaign to better connect with the customs, tastes and needs of its Spanish consumers and return to its leadership status in the world of sandwiches.
The various brand studies carried out have confirmed to us that Tulipán makes juicier, tastier sandwiches, meaning children eat them up more easily. Based on these findings we created the campaign: ‘Los bocatas que molan no hacen bola’ (a play on words, roughly translated as: Cool sandwiches dont stay in your mouth in chewed up balls). The campaign was aimed at children and parents, featuring a jingle used in radio slots and mentions, as well as fun cartoons at point of sale, on banners and on the brand’s website landing page.